Spain set to receive full ¡HOLA! Play programme on Rakuten TV,

live and on demand

  • The ¡HOLA! Play channel, which recently launched in Spain in partnership with Rakuten TV within its linear channel line-up, is now available on demand in the FREE section.
  • This alliance represents a further step in Rakuten TV’s strategy to continuously strengthen the offer of free, ad-supported local content in partnership with leading European content creators.
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Barcelona, June 17, 2021 – A few weeks after the launch of ¡HOLA! Play on Rakuten TV’s free linear channel line-up, the platform now also offers on-demand ¡HOLA! Play content in its FREE library, which can be accessed from the web and the app on all compatible devices.

This extension for ¡HOLA! content into new formats through the CTV (Connected TV) model in partnership with Rakuten TV offers another alternative to the consumption habits of an increasingly digital generation of users, and access to high quality content from the ¡HOLA! brand.

¡HOLA! Play, part of the publishing brand HOLA!, offers hundreds of hours of exclusive content in different formats, including  docu-series or short videos, which are tailored to the interests of the magazine’s readers, focused not only on the world of A-list celebrities and royalty, but also on additional popular content such as fashion and cookery. These include El armario de, a series with episodes dedicated to reviewing the fashion and style of celebrities and royals such as Meghan Markle and Penélope Cruz; celebrity biographical documentaries such as Angelina Jolie: La verdadera historia a; weekly cooking programmes presented by top chefs, among many others.

Rakuten TV’s evolution to the ad-supported free-to-air model, at a time when audiences have access to multiple screens and infinite content at their fingertips, opens up new opportunities for content creators and advertisers, representing a window into more than 90 million households, thanks to the remote-control button and app pre-installed on Smart TV devices from all major manufacturers.

The reliability and influence of channels like ¡HOLA! Play creates a safe environment for advertisers to impact audiences in a meaningful way through Rakuten TV.

“Agencies and advertisers can gain access to Rakuten TV ad inventory via Rakuten Advertising. Rakuten TV sits within Rakuten Advertising’s unified portfolio, where advertisers can buy media across a variety of channels.”

¡HOLA! Play is just one of more than 97 linear channels, plus thousands of movies and shows available on-demand, with an estimated number of 1.5 billion ad impressions to be generated in 2021. Drawing on first-party data and extensive audience insights, Rakuten Advertising and Rakuten TV offer brands unique discoverability, combining the targeting and tracking capabilities of digital formats with the advantages of TV.

Rakuten TV is available in 43 European countries with a unique proposition that combines AVOD (ad-supported VOD) and FAST (ad-supported free streaming TV) services in its free offering; in the TVOD (transactional VOD) model, it presents the latest movie releases for purchase or rental; and in the SVOD (subscription VOD) model, it allows subscription to Starzplay.

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